Writing romance copy for a best-selling product line of 50+ SKUs was my crash course in branding, nutritional science, eCommerce and more. Product launch campaigns often included 360 experiential initiatives and influencer marketing, including our viral Explosive Pie Prank featuring top YouTubers to announce our long-awaited Pumpkin Pie flavor.

Beyond protein, our weekly production of a weekly in-house video podcast with Co-Founder Tom Bilyeu gave room to direct photo shoots with high-profile guests and draft the thematic framing of series episodes – a Tim Ferris podcast meets Charlie Rose.