Producer

FA_BOTY 2021 thumb
Oversee curation, editorial, and publishing of 300+ monthly videos for 75+ million fans on social media. Manage two Associate Producers, seasonal interns, rotating freelancers, and a key liaison with our New Delhi team.

As someone who has the privilege of working with thousands of clips regularly, I find immense joy in weaving together stories from disparate elements. With user generated content every clip is a chapter, each transition a plot twist. The challenge to weave these videos together and thrills of compilation virality is what fuels my passion for this craft.

Watch some of our most viral compilations and zany originals:
As a key player behind FailArmy in recent years, I delved into the heart of a mainstay internet audience, uncovering the forces of interest and retention beyond simple schadenfreude. My dynamic remote team leadership, with unwavering perseverance and an upbeat attitude, contributed to repeat year-over-year growth of in-stream ad revenue and audience engagement across all major platforms.

Our weekly series ’50 Fails’ started in summer 2021 is now a weekly cross-platform views and revenue leader, replicated across other major in-house brands and was adapted for a streaming television pilot season.