Hurricane Kay Destroys Show! Fail News

Sketch comedy isn’t exactly (well, at all) what the core audience usually wants, but by debuting on Snap’s Discover feed the show had a strong following at launch.

With Season 2, we gave returning lead anchor Zach Holmes (Jackass Forever) a formal news desk and developed gags with vertical framing in mind, to broaden our reach with more original content on TikTok and Reels.

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Users frequently scroll through their social media feeds on silent, which provided a creative challenge for each episode… so when a real hurricane hit town, not even the newsdesk was safe!

Enjoy Snap episodes 201-206 in widescreen “double features” on FailArmy Universe, the brand’s secondary YouTube channel.
Zach Holmes ANCHOR
Ra Nerdsworth WEATHERMAN
Madison Conklin WEATHERWOMAN
Reem Edan LOCAL NEWS
Natalia Bilbou TRAFFIC REPORT
Brendan Nagle SPORTS NEWS