Best Fails of 2021

Facing a shortened review window and high expectations after the company’s acqusiiton, I expedited the reviews process with an emphasis on duration for our Director of Special Projects. The result was FailArmy’s biggest video to date, breaking every internal revenue record.

100+ million views later, our Best of ‘21 is one of the most-watched videos on a legacy YouTube channel of 16+ million subscribers, with an average watch time that made our YouTube reps blush.

More viral fail compilations

To meet the dwindling attention spans of a Tik-Tok’d audience, we nearly doubled the clip-count for Best Of 2022 while maintaining feature-length. The extended runtime performance held up, with similar viewership projections one year later and an even higher average watch time.
Special Thanks for the tremdnous production and brand teams in the US and New Delhi