Best Fails of 2022

The success of our Best of 2021 video laid the foundation for long-form compilation content to define our sem-annual tentpoles. To meet the dwindling attention spans of a Tik-Tok’d audience, we nearly doubled the clip-count for Best Of 2022 while retaining a feature-length runtime.
Extended runtime performance held up, with similar viewership projections one year later and an even higher average watch time.
Special Thanks for the tremdnous production and brand teams in the US and New Delhi