The Best of "50 Fails" in 2022

50 Fails is our weekly clip series on Snapchat, rooted in identity cluster themes. We took the highest performing snap of each episode of the year and combined them the year’s most successful video on Facebook.
Success here inspired a series of similar, data-driven curations to similar rapid virality and company-leading divers of indirect ad revenue.
Special Thanks to Ethan Jacobson, Series AP